Please note that this space is undergoing a very slow-motion evolution. These archives represent a decade of work, mostly vintage, all of it part of the journey.
For my most current projects or a conversation about future collaborations, let’s connect directly.
My philosophy: There is always beauty in the blur.
In an era of high-velocity digital media, the most resonant narratives often lose their signal. For over a decade, I've operated at the intersection of high-level editorial oversight and mindful storytelling—a practice I call discovering the beauty in the blur. My mission is to help global brands distill complex identities into sharp, strategic, and human-centric narratives.
Editorial leadership and strategy
Currently, I serve as the Managing Editor of Travel Content at Skyscanner, where I lead the editorial vision for one of the world’s premier travel platforms. My work focuses on navigating the complexities of global travel to deliver high-impact, data-driven, yet deeply human content at scale.
My career has been defined by building and scaling editorial engines for industry leaders:
Beautiful Destinations: As Head of Editorial, I architected the content strategy for the world’s largest travel community, partnering with international tourism boards and airlines to redefine mindful travel.
Early-stage innovation: I spent four formative years at Spotify during its initial U.S. launch, helping shape the voice of a brand that redefined global music culture.
Wellness and impact: At mindbodygreen, I led global conversations on well-being, translating complex health and mindfulness concepts into accessible, high-performing editorial.
Strategic collaborations
Beyond my leadership roles, I’ve acted as a creative consultant and content strategist for brands at the forefront of the cultural shift toward mindfulness. Whether developing narrative architecture for Headspace and Inscape, or navigating the complex editorial landscape of psychedelic medicine with ATAI Life Sciences, I thrive on identifying the cultural threads that connect brand mission to human experience.
A global perspective
My strategic approach is informed by a life lived in motion—from my roots in the American Midwest to a decade in New York City and my current home in London. Having explored over 50 countries, participated in multiple Vipassanas, and backpacked solo across Asia (amongst a number of other perspective-altering endeavours), I bring a rare blend of "big-picture" corporate experience and "boots-on-the-ground" creative intuition.
Based in London. Available for high-level creative consultation and editorial leadership in the travel, wellness, and arts sectors.
Magical Mashup by Eugenia Loli
